The brief, tabs 1 to 3: the idea, opening hooks, video structure
Six tabs plan one video. The first three say what the viewer gets and who they are, write several opening hooks and pick the strongest, and lay out the beats. Quick Build fills a draft of all six from the title. Then the acceptance criteria: what has to be true by the end for the title to be true.
The idea
The single promise: what the viewer learns or gets. Who it is for, the pillar it sits under, the type of video. AI: Fill from Title drafts these from the title; Quick Build drafts every tab; Greenlight Board and Production brief are one click away; Next: Write Script moves on. Above the tabs, the five decisions for this video in one line; click any to go where it is settled.
Opening hooks
The first five to ten seconds decide if someone watches. Write several, here three, and keep the strongest. AI: Generate Hooks drafts more; Open in Hook Lab scores them against the field.
Video structure
Each beat is a section with a duration and a note, the video's table of contents: hook, who this is, the three tips tested, and so on. Add Beat for more; the order is the order you will film.
Acceptance criteria: what has to be true for the title to be true
Under Video Structure. Write from the title turns the working title into the conditions that must be true by the end for the title to be true, each broken into its smallest truthful parts: a line per condition, indented lines for its parts. Edit the list; it is yours. Every line is a single point of failure, and Script Studio checks the script against it. This is Jake Trinder's rule: the title is the program, and the video is finished when every condition passes.
Why it works this way
Hooks are written as several options and chosen, never one guess, and the structure is timed before a word is recorded, so what gets filmed is what was decided.