VideoCore how-to · 4 · Make the video

Plan Your Video: the briefs list

Every video is planned before it is made. The briefs list holds them by status: draft, approved, in production, published, archived. New Brief starts one; Send ideas pack shares a set with the numbers attached.

2 steps · about 1 min · screens captured 13 Oct 2026
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Briefs by status

All, Draft, Approved, In production, Published, Archived, with counts. Each card shows the promise, the pillar, the hook count and who made it, with Write script to move on. New Brief opens a blank one; Send ideas pack shares a chosen set as a link and an archive with the measurements attached.

Briefs by status
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Where briefs come from

Saved ideas, the First 10, Score Topics, the Swipe File's problem bank and the canvas all create briefs here, so the list is the queue of what is worth making, in the order you set.

Where briefs come from
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Why it works this way

A brief is the record of what the video promised before it was made, which is what the results are later judged against, so nothing starts without one.

The full method →

Open Plan Your Video →

Next: The brief: idea, opening hooks, structure