Builds and runs YouTube channels for businesses so that the channel produces clients, not just views. Started his first channel at ten, founded Views To Clients at eighteen, and wrote the method every audit on this site is judged by.
Jake Trinder is the founder of Views To Clients (V2C), a YouTube growth company in Newcastle upon Tyne that builds and runs business YouTube channels from scratch: research, strategy, scripts, editing, thumbnails, publishing and lead tracking, with the client doing nothing but record. Its clients have included Gary Vee, Ali Abdaal, Instantly and Glencoco, and every result it publishes came from organic videos rather than paid ads. Before V2C grew he was Head of YouTube at Clay.
With Niels Trinder he co-owns VideoCore, the channel-intelligence platform this page sits on, which turns his way of reading a channel into free tools and measured reports. He teaches the whole method in public on his own channel, and the longest lessons are written up here as free guides, linked below.
Jake started his first YouTube channel at ten, wanting a channel like the ones he watched. The videos were bad, he says so himself, but he fell for the process: make something, post it, watch fifty people choose to spend their time on it. At eleven or twelve, during the fidget-spinner craze, he found a toy no retailer stocked, ordered it from a supplier and made two videos on it. On a channel averaging a few hundred views they did tens of thousands. It was the first time he had found a gap in the market on purpose. School was less kind about the channel, and for years it went on the back burner.
At eighteen he left sixth form with A* grades in maths, further maths and computer science and was turned down by almost every university he applied to, the places having gone to the pandemic backlog. After a long night of argument his parents agreed a bet: a gap year, and if he was making ten thousand dollars a month by the end of it he did not have to go. He learned basic web design in two days, knocked on more than a hundred doors in Newcastle, and sold one website for sixty pounds.
Two weeks later a business owner posted that they were hiring a YouTube editor to grow the company channel. Jake recorded a pitch within the hour offering to run the whole channel instead: ideas, thumbnails, scripts, posting, everything. The owner said yes, at 1,700 dollars a month. He reports that eight months later the channel had added over a million dollars a year to that business, from zero. He wrote it up as a fifty-page case study, and the document brought the next clients. At the end of the gap year his parents asked whether he had hit ten thousand a month. He had not. He reports he had done fifty thousand that month.
Company figures in this section are as Jake states them on his own channel, dated by him. They are company revenue, not personal income, and VideoCore has not audited them. The figures in the next section are ours.
Public figures from the YouTube Data API, read 25 September 2026. Rounded.
Every video below is scored against his own channel’s median, which is the rule VideoCore applies to any channel: a video’s multiple is its views divided by the median of that channel’s comparable recent uploads. Subscriber counts and raw views are not used, because they say nothing about whether a video did well for that channel.
Multiples and view counts from the VideoCore harvest of 17 September 2026. The 100× talk was nine days old at the time; the multiple will settle as the baseline catches up. Dollar figures in his titles are his claims about clients and his own business, quoted as titles; VideoCore has not measured them.
These are codified from his own videos and are the lens every VideoCore report and sales pack is judged through. They supply the questions; the channel’s data supplies the answers.
He treats a video as a chain of four viewer decisions, and a stalled channel as one link in that chain failing: demand (do I care about this at all?), choice (why this video and not another?), consumption (was I right to click?) and conversion (what do I do next?). Find the decision that is not happening and you have found the bottleneck. Fixing anything else first is wasted work.
For a business channel the same chain becomes an equation, and he changes one term at a time so that the result teaches something:
Two rules follow. The input is views from potential buyers, not views: a million irrelevant views can be worth less than ten thousand from the exact market. And the smallest percentage is not automatically the bottleneck; the question is which single stage, brought to a realistic target with everything else held constant, adds the most cash.
He speaks to founders, marketing teams and people building a career in YouTube strategy, on three things: how a business turns YouTube attention into customer conversations, the decisions behind a useful YouTube strategy, and how to build and develop a strategy team. Formats run from keynotes and team workshops to podcasts, in person in the North East or remote. Appearances include the 1of10 podcast and his recorded live training, The Most Valuable YouTube Training You’ll Ever Watch. Speaking enquiries go through the form on his own site and are answered by a person within two working days.
Views To Clients is a monthly retainer for businesses that sell to other businesses or have a high-value offer, and it only makes sense when a few extra clients a month cover it. Rather than a sales call, the route in from this site is the free channel audit: it measures your channel, and if the results show a business channel with a conversion problem worth solving, it offers a short qualification step and a call with the team. If not, it says so and points you at the free tools instead. Channels are re-assessed every time they re-audit, so a “not yet” is not a “no”.
The free audit scores every video against your own median, shows what your winners share, and names the one fix to test first. No account needed to run it.
Run the free channel audit Watch his channelJake Trinder is the founder of Views To Clients (V2C), a YouTube growth company in Newcastle upon Tyne that builds and runs business YouTube channels end to end, and the co-owner of VideoCore, the YouTube channel-intelligence platform, with Niels Trinder. He started his first channel at ten, founded V2C at eighteen during a gap year, and his clients have included Gary Vee, Ali Abdaal, Instantly and Glencoco. He publishes his method openly on youtube.com/@jaketrinder.
Views To Clients is Jake Trinder's YouTube growth company for businesses: B2B software companies, agencies, consultants and experts with a high-value offer. The team does the buyer research, strategy, scripts, editing, thumbnails, publishing and lead tracking; the client records for a few hours a month. Every result it publishes came from organic videos, not paid ads. It is a monthly retainer and only a fit for businesses whose clients are valuable enough to cover it.
Business first, then a niche you can win, then understanding the audience in their own words, then research before ideas (finding videos that beat their own channel's norm and transferring the pattern), then packaging that makes one promise the video keeps, then doubling down on what already worked, then selling without selling, and only ever claiming what was measured. He treats a video as a chain of viewer decisions, demand, choice, consumption and conversion, and fixes the one link that is failing.
By his own account, he left sixth form in 2022 with A* grades, was turned down by the universities he applied to, and made a bet with his parents: a gap year, and if he was earning ten thousand dollars a month by the end of it he would not have to go. He answered a business owner's post for a YouTube editor with a pitch to run the whole channel instead, at 1,700 dollars a month. He reports that channel added over a million dollars a year to the business within eight months, and the write-up of it brought the next clients.
Yes. He teaches it in full on his channel, and the longest lessons are written up as free guides on this site: the five-step framework for a profitable business channel, the depth-first research method for finding video ideas, the interview on making money from a small channel, and how to get clients from YouTube. VideoCore's free channel audit applies the same measurements to any public channel.
For a business channel, run the free VideoCore channel audit. If it shows a channel with a conversion problem worth solving, the results page offers a Views To Clients qualification step and a call with the team; if not, it says so and points you at the free tools. For speaking, podcasts and workshops, the enquiry form on his own site is answered by a person within two working days.
As of 25 September 2026 his channel @jaketrinder had about 15,600 subscribers, 763,000 total views and 21 public videos, and has been active since February 2021. Measured against his own channel median, his September 2026 talk "The Most Valuable YouTube Training You'll Ever Watch" reached 100 times his typical video within its first ten days.